(CNN) -- KFC says its chicken is still "finger lickin' good," but in the age of coronavirus, promoting finger licking is no good.
Kentucky Fried Chicken is pressing pause on its 64-year-old slogan, saying it just "doesn't feel quite right."
“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin� Good, rest assured the food craved by so many people around the world isn’t changing one bit.�
Catherine Tan-Gillespie, global chief marketing officer at KFC
It's a clever campaign for the chicken chain. They've blurred the slogan out on old billboards and signs.
It's not going away forever though. The company says they'll bring the slogan back "when the time is right."