(WSIL) -- Gov. Andy Beshear and Tourism, Arts and Heritage Cabinet Secretary Mike Berry announced the commonwealth has committed $5 million in federal CARES Act funding to help boost the state鈥檚 tourism industry by encouraging safe travel to all 120 Kentucky counties.
With most travel restrictions lifted within the United States, the commonwealth is priming the tourism industry for growth by developing marketing efforts to reach multicultural, national and international audiences. The diverse marketing efforts will focus on leisure travel as well as attracting meetings and sporting events to Kentucky.
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鈥淭o be a leader in the post-COVID economy, we must invest in our tourism industry,鈥� Gov. Beshear said. 鈥淭o Kentucky families, visitors and businesses thinking about their next trip or meeting, know that Kentucky is open, our economy is setting all-time-high records and we are committed to safe travel. Start planning your trip now.鈥�
Kentucky tourism is an $11.8 billion industry and serves as a mechanism for generating revenue in every county. Prior to the COVID-19 pandemic, visitor spending in Kentucky reached nearly $8 billion.
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