Los Angeles (CNN) 鈥� Tiger Woods has found a new look after splitting up with Nike, his longtime partner, last month.
On Monday, Woods announced that he would be partnering with Taylormade to launch a new apparel brand 鈥� Sun Day Red.
The announcement was made at a press conference in the Los Angeles suburb of Pacific Palisades.
A landing page on the teases that the line is 鈥淐oming May 01.鈥� A news release on its website said that the brand plans to expand 鈥渢o include women鈥檚 and children鈥檚 styles as well as footwear.鈥�
The golf legend鈥檚 new brand partnership comes one month after Woods and Nike announced the end of their 27-year partnership.
Nike bid farewell to Woods in a January post on Instagram, saying 鈥渋t was a hell of a round, Tiger.鈥�
鈥淭iger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we鈥檙e grateful,鈥� the company added.
Nike did not immediately respond to CNN鈥檚 request for comment about Woods鈥� new partnership with Taylormade.
In the golf world, the Nike brand had been synonymous with Woods for decades, with Woods sporting a red Nike shirt, his lucky color, to nearly all his PGA Tour events and major championship wins.
In 1996, Nike launched its iconic 鈥淗ello World鈥� commercial, based on Woods鈥� professional debut at the Greater Milwaukee Open. In 2000, Woods signed a five-year endorsement contract with the brand for an estimated $85 million, making it the highest-paid endorsement contract in sports at the time.
Even as a sex scandal nearly 15 years ago drove sponsors like Gatorade and AT&T away from Woods, Nike stood by Woods鈥� side.
But over the years, Nike has pulled back its investment in golf. In 2016, Nike announced its exit from the golf equipment business, discontinuing sales of clubs, balls and golf bags.
At one point, Woods鈥� Nike deal was reported to be worth as much as $20 million per year, CNN previously reported. Woods signed multiple deals with the company over a span of nearly three decades, including a聽signed in 2013 that鈥檚 worth about $200 million.
However, by 2019, Wood鈥檚 deal was worth about half that annually, Bob Dorfman, an endorsement expert at executive creative director at Baker Street Advertising, said at the time.
鈥淚t鈥檚 the right time in my life,鈥� Woods said at the launch event. 鈥淚鈥檓 no longer a kid anymore. Life changes.鈥�
- CNN鈥檚 Parija Kavilanz and Ramishah Maruf contributed to reporting
The-CNN-Wire
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