CHICAGO (WREX) � Illinois has launched a new vaccine awareness campaign to explain the benefits of the vaccine.
The ‘On the Fenceâ€� campaignÌýfeatures 18 meaningful stories from Illinoisans who were initially hesitant but are now fully vaccinated.
The campaign is directed to residents who are reluctant to get vaccinated. The campaign will roll out over the coming months, including stories from people who reflect the racial and socioeconomic diversity of the state.
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“We are on the eve of the third year of this pandemic, but we have the tools to get through this, and I encourage everyone on the fence to get vaccinated,â€�ÌýGovernor JB Pritzker said. “Reaching out to a relative, a coworker or a neighbor who is hesitant about getting the vaccine with kindness and compassion will help keep us all safe. Where we go next as a state is a matter of all of us pitching in. I urge everyone to get vaccinated, get boosted, and do their part.â€�
According to the Centers for Disease Control and Prevention (CDC), the unvaccinated are 17 times more likely to beÌýÌýthan those who have been vaccinated and boosted.
The initial rollout of the campaign will feature the following videos:
- KenÌý-ÌýÌý(:30)Ìý
- ShannonÌý-ÌýÌý(:30)Ìý
- RayyaanÌý-ÌýÌý(:30)
- Elvia and RafaelÌý-ÌýÌý(:30)
The campaign will reach Illinoisans in every corner of the state in both English and Spanish through a variety of traditional and online media channels, including cable, broadcast and connected TV; streaming audio and radio; billboards and bus shelters; digital display and video; print and social media. Similar to other coronavirus-related expenses, costs are reimbursable by the federal government.
The ‘On the Fenceâ€� campaign is part of the state’s largerÌýâ€�All in Illinoisâ€�Ìýeffort, backed by doctors and public health experts, encouraging Illinoisans to protect themselves and their communities from COVID-19 by getting vaccinated and boosted.
To find COVID-19 vaccine location near you, visitÌýÌýor call 1-800-232-0233.
